About Us | Bella Rio Professional Hair Care

Bella Rio™ — The Art of Professional Hair Care

Where science meets beauty. Where every strand tells a story.

Bella Rio™ is a premium professional hair care brand by Amer International Group — a solid and established Brazilian company with a strong international presence. Since 2018, we have been redefining professional hair care on the global market, combining cutting-edge hair science with a deep commitment to vegan, ethical, and sustainable beauty.

Today, Bella Rio™ is a trusted name among elite salons and discerning customers across 3 continents and 13+ countries.

About Amer International Group

Amer International Group is a solid Brazilian company since 2016 with a strong track record in the international beauty and professional hair care industry. Backed by the strength and expertise of Amer International Group, Bella Rio™ combines Brazilian hair care expertise — recognized worldwide as the gold standard in hair treatment — with international quality standards and a global distribution network.

Certified. Registered. Vegan. Approved.

  • 100% Vegan & Cruelty-Free — No animal-derived ingredients. No animal testing. Ever.
  • Trademark Registered in Brazil (TM) — Officially registered and protected under Brazilian intellectual property law
  • Trademark Registered in Saudi Arabia (TM) — Officially registered in the Kingdom of Saudi Arabia
  • GMP Certified — Good Manufacturing Practice certified
  • Laboratory Tested & Approved — Independently tested by accredited laboratories
  • Internationally Registered — Approved in USA, Canada, EU, and Gulf countries

Our Story — Since 2018

Founded in 2018 by Amer International Group, Bella Rio™ entered the international hair care market with a clear vision: to create professional-grade, specialized, and vegan hair treatments that deliver real results for every hair type. In just a few years, Bella Rio™ has grown into a globally recognized brand present in professional salons and homes across North America, Europe, and the Gulf region.

Our Global Presence

  • 🇺🇸 United States | 🇨🇦 Canada
  • 🇫🇷 France | 🇩🇪 Germany | 🇧🇪 Belgium | 🇨🇭 Switzerland
  • 🇸🇦 Saudi Arabia | 🇰🇼 Kuwait | 🇶🇦 Qatar | 🇴🇲 Oman | 🇦🇪 UAE | 🇱🇾 Libya | 🇾🇪 Yemen

Our Professional Lines

4 Premium Formaldehyde-Free Straightening Treatments

  • Caviar Hair Mask VIP™ — Ultra-premium straightening with Caviar extract. Frizz-free, deeply hydrated, long-lasting results.
  • Caviar Premium Lissage VIP™ — The master of hair straightening for the most demanding professionals.
  • Amino Prime™ — For damaged and fragile hair. Straightens while rebuilding the hair fiber from within.
  • BB Tox Bioplastia Vegan™ — 100% vegan bioplasty for thin and curly hair.
  • Tanino Naturais™ — Natural tannins for resistant, African, and coarse hair types.

Therapy S.O.S Steel Shield™ — Advanced Damage Recovery

Multi-phase reconstruction technology for severely damaged, elastic, and over-processed hair. Rebuilds structure, restores elasticity, and eliminates breakage.

Detox Balance™ — Professional Scalp Therapy

Controls excess sebum, reduces dandruff, and creates the perfect environment for healthy hair growth.

6 Complete Vegan Home Care Lines

Line For Key Benefit
Argan™ Chemically straightened hair Frizz-free hydration & shine
Macadamia™ Dry & damaged hair Deep conditioning & repair
Caviar™ Hair loss & thinning Hair growth & loss prevention
Blond™ Blonde & color-treated hair Anti-brassiness & color vibrancy
Curly™ Curly & wavy hair Curl definition & frizz control
Detox Balance™ Sensitive & oily scalp Scalp rebalancing & dandruff control

All products are sulfate-free, paraben-free, salt-free, and 100% vegan.

The Bella Rio™ Promise

  • By Amer International Group — A solid and trusted Brazilian company
  • 100% Vegan & Cruelty-Free — No animal ingredients. No animal testing.
  • International Brand Since 2018 — 6+ years of global professional excellence
  • Trademark Registered in Brazil™ & Saudi Arabia™
  • GMP Certified — Good Manufacturing Practice
  • Lab Tested & Approved — By accredited international laboratories
  • Internationally Registered — USA, Canada, EU & Gulf countries
  • 100% Formaldehyde-Free straightening treatments
  • Sulfate-Free & Paraben-Free home care lines
  • Premium active ingredients — Caviar, Argan, Macadamia, Tanino & more

Bella Rio™ by Amer International Group — Because your hair deserves nothing less than the best.